Advertising in America : the consumer view

Author(s)

• Bauer, Raymond Augustine
• Greyser, Stephen A.
• Kanter, Donald L.
• Weilbacher, William M.
• American Association of Advertising Agencies
• Harvard University. Graduate School of Business Administration. Division of Research
• Courtney, Alice E.
• Gale, Christopher

Bibliographic Information

Advertising in America : the consumer view

[by] Raymond A. Bauer and Stephen A. Greyser ; in collaboration with Donald L. Kanter and William M. Weilbacher ; with the assistance of Alice E. Courtney and Christopher Gale

Division of Research, Graduate School of Business Administration, Harvard University, 1968

• : hbk
• : pbk

Note

"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."

Bibliographical footnotes

Details

• NCID: BA07738266
• LCCN: 68018720
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxvi, 473 p.
• Size: 21 cm
• Classification:
  • LCC : HF5822
  • DC : 659.1/01/9
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Consumers -- United States