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Garland 1985 The History of advertising : 40 major books in facsimile
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by Scott Ward, Greg Reale, David Levinson
Marketing Science Institute 1972 Working paper , Preliminary research report
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American Association of Advertising Agencies, Inc
Addison-Wesley Pub. Co. c1969
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[by] Raymond A. Bauer and Stephen A. Greyser ; in collaboration with Donald L. Kanter and William M. Weilbacher ; with the assistance of Alice E. Courtney and Christopher Gale
Division of Research, Graduate School of Business Administration, Harvard University 1968
: hbk , : pbk
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Ronald Press c1927
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