Marketing challenges : cases and exercises Optional personal computer software

Author(s)

• Lovelock, Christopher H.
• Weinberg, Charles B.
• Claxton, John D.

Bibliographic Information

Marketing challenges : cases and exercises . Optional personal computer software

[edited by] Christopher H. Lovelock, Charles B. Weinberg . John D. Claxton, Charles B. Weinberg

（McGraw-Hill series in marketing）

McGraw-Hill, c1989

2nd ed

Note

Includes bibliographical references

• NCID: BA08016267
• ISBN:
  • 0070387893
• LCCN: 88039358
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xl, 671 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Case studies
  • LCSH : Marketing -- Problems, exercises, etc
• Parent Bibliography ID:
  • BA0093810X