Marketing research : text and cases

Author(s)

• Boyd, Harper W.
• Westfall, Ralph L.
• Stasch, Stanley F.

Bibliographic Information

Marketing research : text and cases

Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch

Irwin, 1989

7th ed

Note

Includes bibliographical references and index

Details

• NCID: BA10023902
• ISBN:
  • 0256068135
• LCCN: 88018573
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xv, 816 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing research -- Case studies