Marketing management : a strategic approach

Author(s)

• Boyd, Harper W.
• Walker, Orville C.

Bibliographic Information

Marketing management : a strategic approach

Harper W. Boyd, Jr., Orville C. Walker, Jr

（The Irwin series in marketing）

Irwin, c1990

Note

Includes bibliographical references and index

Details

• NCID: BA10140881
• ISBN:
  • 025605827X
  • 0256084009
• LCCN: 89035302
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xxix, 899, 6, 12 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0019742X