Agricultural marketing
著者
書誌事項
Agricultural marketing
（Oxford science publications）
Oxford University Press, 1989
2nd ed
- pbk
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注記
Includes bibliographical references (p. 241-244) and index
内容説明・目次
- 巻冊次
-
pbk ISBN 9780198594925
内容説明
Extensively revised and expanded, the second edition of this popular text provides a comprehensive examination of the role of marketing in British agriculture, with full consideration of the many important changes that have affected the industry in the past decade. New information on EECsupport for agricultural markets, marketing channels used by farmers acting in unison, and the marketing of agricultural inputs will prove invaluable, while a new chapter covering the role of food from Britain provides a useful overview for students and all others working in this growingarea.
目次
- Introduction
- Part I: The background to agricultural marketing: An introduction to marketing
- Applicability of marketing principles to farmers
- Applicability of marketing techniques to farmers
- Government support of agricultural markets in the UK
- EEC support of agricultural markets
- Part II: Agricultural marketing in practice
- Channels used by farmers marketing individually
- Marketing channels used by farmers acting in unison
- Possibilities for direct marketing by the farmer
- The marketing of agricultural inputs
- Index
- 巻冊次
-
ISBN 9780198594932
内容説明
Since the publication of the first edition of this book, many changes have taken place in agricultural marketing. This second edition sets out to present a comprehensive description of the place of marketing in British agriculture as we approach 1992.
目次
- Part I The background to agricultural marketing
- an introduction to marketing
- applicability of marketing principles to farmers
- applicability of marketing techniques to farmers
- government support of agricultural markets in the UK
- EEC support of agricultural markets. Part 2 Agricultural marketing in practice: channels used by farmers marketing individually
- marketing channels used by farmers acting in unison
- possibilities for direct marketing by the farmer
- the marketing of agricultural inputs.
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