Agricultural marketing
Author(s)
Bibliographic Information
Agricultural marketing
（Oxford science publications）
Oxford University Press, 1989
2nd ed
- pbk
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Note
Includes bibliographical references (p. 241-244) and index
Description and Table of Contents
- Volume
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pbk ISBN 9780198594925
Description
Extensively revised and expanded, the second edition of this popular text provides a comprehensive examination of the role of marketing in British agriculture, with full consideration of the many important changes that have affected the industry in the past decade. New information on EECsupport for agricultural markets, marketing channels used by farmers acting in unison, and the marketing of agricultural inputs will prove invaluable, while a new chapter covering the role of food from Britain provides a useful overview for students and all others working in this growingarea.
Table of Contents
- Introduction
- Part I: The background to agricultural marketing: An introduction to marketing
- Applicability of marketing principles to farmers
- Applicability of marketing techniques to farmers
- Government support of agricultural markets in the UK
- EEC support of agricultural markets
- Part II: Agricultural marketing in practice
- Channels used by farmers marketing individually
- Marketing channels used by farmers acting in unison
- Possibilities for direct marketing by the farmer
- The marketing of agricultural inputs
- Index
- Volume
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ISBN 9780198594932
Description
Since the publication of the first edition of this book, many changes have taken place in agricultural marketing. This second edition sets out to present a comprehensive description of the place of marketing in British agriculture as we approach 1992.
Table of Contents
- Part I The background to agricultural marketing
- an introduction to marketing
- applicability of marketing principles to farmers
- applicability of marketing techniques to farmers
- government support of agricultural markets in the UK
- EEC support of agricultural markets. Part 2 Agricultural marketing in practice: channels used by farmers marketing individually
- marketing channels used by farmers acting in unison
- possibilities for direct marketing by the farmer
- the marketing of agricultural inputs.
by "Nielsen BookData"
