Efficiency and effectiveness in marketing

著者

• AMA Educators' Conference
• Frazier, Gary L.

書誌事項

Efficiency and effectiveness in marketing

1988 AMA Educators' Proceedings ; editors, Gary Frazier ... [et al.]

（Proceedings series / American Marketing Association, no. 54）

American Marketing Association, c1988

注記

"Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference"

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA10398960
• LCCN: 86643031
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xiii, 336 p.
• 大きさ: 28 cm.
• 分類:
  • LCC : HF5410.A45
  • DC19 : 658.8/007/15
• 件名:
  • LCSH : Marketing -- Congresses
• 親書誌ID:
  • BA01253220