Problems in marketing

Author(s)

• Corey, E. Raymond
• Lovelock, Christopher H.
• Ward, Scott
• Harvard University. Graduate School of Business Administration

Bibliographic Information

Problems in marketing

[compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward

（McGraw-Hill series in marketing）

McGraw-Hill, c1981

6th ed

Note

"Case materials of the Harvard Graduate School of Business Administration."

Includes bibliographical references

International student edition

Details

• NCID: BA10411901
• ISBN:
  • 0070131414
• LCCN: 80026085
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 810 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/00722
• Subject Headings:
  • LCSH : Marketing -- Case studies
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA0093810X