Multidimensional scaling and related techniques in marketing analysis

Author(s)

• Green, Paul E.
• Carmone, Frank J.
• Marketing Science Institute

Bibliographic Information

Multidimensional scaling and related techniques in marketing analysis

Paul E. Green [and] Frank J. Carmone

（Marketing Science Institute series）

Allyn and Bacon, c1970

Note

Bibliography: p. 161-195

Includes bibliographical references and index

Details

• NCID: BA1048401X
• LCCN: 79127370
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xv, 203 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.83/01/8
• Subject Headings:
  • LCSH : Marketing research -- Statistical methods
  • LCSH : Scaling (Social sciences)
• Parent Bibliography ID:
  • BA10484042