Werbe-Management

Author(s)

• Unger, Fritz

Bibliographic Information

Werbe-Management

Fritz Unger

Physica-Verlag, c1989

Note

Bibliography: p. 390-411

Includes index

Details

• NCID: BA1055262X
• ISBN:
  • 3790804142
• Country Code: gw
• Title Language Code: ger
• Text Language Code: ger
• Place of Publication: Heidelberg
• Pages/Volumes: 419 p.
• Size: 25 cm
• Classification:
  • LCC : HF5813.G4
• Subject Headings:
  • LCSH : Advertising -- Germany (West) -- Management
  • LCSH : Marketing -- Germany (West) -- Management