Marketing : concepts and strategies

Author(s)

• Pride, William M.
• Ferrell, O. C.

Bibliographic Information

Marketing : concepts and strategies

William M. Pride, O. C. Ferrell

Houghton Mifflin, c1989

6th ed

Note

Includes bibliographical references and indexes

5th ed. subtitle: Basic concepts and decisions

Details

• NCID: BA10553327
• ISBN:
  • 039536938X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxxiv, 818, [67] p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing