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William M. Pride, Robert J. Hughes, Jack R. Kapoor
Cengage Learning Asia c2023 7th ed., Asia ed
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Houghton Mifflin c2008 9th ed
: Library ed
威廉・M・普赖徳, O.C.费雷尓著 ; 梅清豪等译
中国人民大学出版社 2005.6 工商管理经典译丛 = Business administration classics . 市场营销系列||シジョウ エイショウ ケイレツ||shi chang ying xiao xi lie