Forecasting, planning, and strategy for the 21st century
著者
書誌事項
Forecasting, planning, and strategy for the 21st century
Free Press , Collier Macmillan, c1990
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注記
Includes bibliographical references (p. 271-277) and index
内容説明・目次
内容説明
Drawing on 25 years of research and corporate consulting, forecasting pioneer Spyros Makridakis reveals that a thorough knowledge of the basic rules of forecasting and judgemental psychology can have a pronounced and positive impact on future-orientated decision-making. Building on his unique knowledge of the methods of foreasting and their real-life applications in companies throughout the world, Makridakis presents a non-technical reassessment of forecasting, planning and strategy that may of interest to every manager who has ever struggled with a long-range plan.
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