Forecasting, planning, and strategy for the 21st century
Author(s)
Bibliographic Information
Forecasting, planning, and strategy for the 21st century
Free Press , Collier Macmillan, c1990
Available at / 17 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.02-371s081000082766*
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Note
Includes bibliographical references (p. 271-277) and index
Description and Table of Contents
Description
Drawing on 25 years of research and corporate consulting, forecasting pioneer Spyros Makridakis reveals that a thorough knowledge of the basic rules of forecasting and judgemental psychology can have a pronounced and positive impact on future-orientated decision-making. Building on his unique knowledge of the methods of foreasting and their real-life applications in companies throughout the world, Makridakis presents a non-technical reassessment of forecasting, planning and strategy that may of interest to every manager who has ever struggled with a long-range plan.
by "Nielsen BookData"
