The economics of modern business
著者
書誌事項
The economics of modern business
B. Blackwell, 1983
- pbk.
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注記
Includes bibliographies and index
内容説明・目次
- 巻冊次
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ISBN 9780631131151
内容説明
In this textbook for business students, W. Duncan Reekie and D.E. Allen examine the major mangement issues in a sensible and entertaining fashion. a feature of the book is its integration of introductory financial analysis with microeconomic theory. The authors have also made a special effort to discuss the role of the individual firm within a broad context. Hence there are extensive sections on financial markets, distribution channels, industrial relations and government policies towards industry.
目次
Setting the Scene Prices and Markets Market Structure and Business Conduct Scale and Firm Growth Forecasting and Pricing Financial Decisions and Controls Financing British Industry The Changing Pattern of British Industry The Public Sector Markets and Distribution Channels Industrial Relations and the Market for Labour Government Policies towards Industry Conclusions
- 巻冊次
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pbk. ISBN 9780631131168
内容説明
This textbook for business students examine major management issues. A feature of the book is its integration of introductory financial analysis with microeconomic theory. The authors have also made a special effort to discuss the role of the individual firm within a broad context. Hence, there are extensive sections on financial markets, distribution channels, industrial relations and government policies towards industry.
目次
- Setting the scene prices and markets
- market structure and business conduct
- scale and firm
- growth forecasting and pricing
- financial decisions and controls
- financing British industry
- the changing pattern of British industry
- the public sector
- markets and distribution channels
- industrial relations and the market for labour
- government policies towards industry.
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