Government marketing : theory and practice

Author(s)

• Mokwa, Michael P.
• Permut, Steven E.
• Yale University
• American Marketing Association

Bibliographic Information

Government marketing : theory and practice

edited by Michael P. Mokwa, Steven E. Permut

（Praeger series in public and non-profit sector marketing）

Praeger Publishers, 1981

Note

Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association

Includes bibliographies

Details

• NCID: BA10943911
• ISBN:
  • 0030583160
• LCCN: 81000308
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y.
• Pages/Volumes: xvi, 384 p.
• Size: 25 cm
• Classification:
  • LCC : JF1525.P8
  • DC19 : 350.81/9
• Subject Headings:
  • LCSH : Government marketing
• Parent Bibliography ID:
  • BA00545876