Government marketing : theory and practice

著者

• Mokwa, Michael P.
• Permut, Steven E.
• Yale University
• American Marketing Association

書誌事項

Government marketing : theory and practice

edited by Michael P. Mokwa, Steven E. Permut

（Praeger series in public and non-profit sector marketing）

Praeger Publishers, 1981

注記

Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA10943911
• ISBN:
  • 0030583160
• LCCN: 81000308
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York, N.Y.
• ページ数/冊数: xvi, 384 p.
• 大きさ: 25 cm
• 分類:
  • LCC : JF1525.P8
  • DC19 : 350.81/9
• 件名:
  • LCSH : Government marketing
• 親書誌ID:
  • BA00545876