The New direct marketing : how to implement a profit-driven database marketing strategy

著者

• Batra, Rajeev
• David Shepard Associates

書誌事項

The New direct marketing : how to implement a profit-driven database marketing strategy

David Shepard Associates, Inc., with individual contributions by Rajeev Batra ... [et al.]

Dow Jones-Irwin, c1990

注記

Includes index

詳細情報

• NII書誌ID(NCID): BA11023475
• ISBN:
  • 1556233175
• LCCN: 90030591
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Homewood, Ill.
• ページ数/冊数: xix, 535 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.126
  • DC20 : 658.8/4
  • NDC7 : 675.2
• 件名:
  • LCSH : Direct marketing -- Data processing
  • LCSH : Marketing -- Data bases
  • LCSH : Data base management
  • LCSH : Direct marketing -- Statistical methods