The New direct marketing : how to implement a profit-driven database marketing strategy

Author(s)

• Batra, Rajeev
• David Shepard Associates

Bibliographic Information

The New direct marketing : how to implement a profit-driven database marketing strategy

David Shepard Associates, Inc., with individual contributions by Rajeev Batra ... [et al.]

Dow Jones-Irwin, c1990

Note

Includes index

• NCID: BA11023475
• ISBN:
  • 1556233175
• LCCN: 90030591
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xix, 535 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.126
  • DC20 : 658.8/4
  • NDC7 : 675.2
• Subject Headings:
  • LCSH : Direct marketing -- Data processing
  • LCSH : Marketing -- Data bases
  • LCSH : Data base management
  • LCSH : Direct marketing -- Statistical methods