The management of international advertising : a handbook and guide for professionals

Author(s)

• Kaynak, Erdener

Bibliographic Information

The management of international advertising : a handbook and guide for professionals

Erdener Kaynak

Quorum Books, 1989

Note

Bibliography: p. [267]-280

Includes index

Details

• NCID: BA11175531
• ISBN:
  • 0899301428
• LCCN: 88032430
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 284 p.
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Management
  • LCSH : Advertising, Comparison
  • LCSH : Advertising -- Cross-cultural studies