Focus groups : theory and practice
Author(s)
Bibliographic Information
Focus groups : theory and practice
(Applied social research methods series, v. 20)
Sage, c1990
- : hard
- : pbk.
Available at / 35 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
hard300.1-58s081000083529*
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Note
Includes bibliographical references
Description and Table of Contents
Description
Stressing the unique interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this book provides a systematic treatment of focus group interviews within the context of social science research and theory. It also brings together the substantial literature on group processes and the analysis of qualitative data.
Table of Contents
Introduction
Group Dynamics and Focus Group Research
Recruiting Focus Group Participants and Designing the Interview Guide
The Focus Group Moderator
Conducting the Focus Group
Analyzing Focus Group Data
Focus Group Research in Action
Conclusion
by "Nielsen BookData"