Strategic marketing and management

Author(s)

• Thomas, Howard
• Gardner, David Morgan
• American Marketing Association. Marketing Education Division
• University of Illinois at Urbana-Champaign. Dept. of Business Administration

Bibliographic Information

Strategic marketing and management

edited by Howard Thomas and David Gardner

Wiley, c1985

Note

Includes bibliographies and indexes

Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university

Details

• NCID: BA11505793
• ISBN:
  • 0471904236
• LCCN: 83025902
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester [West Sussex] ; New York
• Pages/Volumes: x, 509 p.
• Size: 24 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing -- Management -- Congresses