Strategic marketing and management

著者

• Thomas, Howard
• Gardner, David Morgan
• American Marketing Association. Marketing Education Division
• University of Illinois at Urbana-Champaign. Dept. of Business Administration

書誌事項

Strategic marketing and management

edited by Howard Thomas and David Gardner

Wiley, c1985

注記

Includes bibliographies and indexes

Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university

詳細情報

• NII書誌ID(NCID): BA11505793
• ISBN:
  • 0471904236
• LCCN: 83025902
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chichester [West Sussex] ; New York
• ページ数/冊数: x, 509 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5411
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing -- Management -- Congresses