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co-sponsored by the Marketing Education Division and the Collegiate Division ; edited by Barry Berman, Joel R. Evans, John B. Gifford
American Marketing Associaton 1990
Available at 3 libraries
edited by Howard Thomas and David Gardner
University Microfilms International c1985
Available at 2 libraries
Wiley c1985
Available at 32 libraries
editors, Michael J. Houston, Richard J. Lutz
American Marketing Association 1985 Proceedings series / American Marketing Association
pbk.
Available at 18 libraries