Marketing fresh fruits and vegetables
著者
書誌事項
Marketing fresh fruits and vegetables
Van Nostrand Reinhold, c1991
大学図書館所蔵 全10件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
"An Avi book"
内容説明・目次
内容説明
This book details the total marketing system for fresh fruit and vegetables in America - its environment, operations and future. Coverage includes the ultimate market, foreign and domestic supply sources, how market and supply are linked, market prices, trade practices, food safety, nutritional quality, cooperatives, advertising and promotion. Here, too, are actual marketing processes and the firms that implement them, including destination wholesaling, retailing, farmers' direct marketing to consumers, transportation, international trade and shipping point operations, and the foodservice industry.
目次
The United States market for food. The market for fresh fruits and vegetables. Sources of supply of fresh fruits and vegetables. Three major sources: California, Florida, Mexico. The United States marketing system for fresh fruits and vegetables: an overview. Marketing systems for oranges, apples, and tomatoes. Market information: agricultural statistics, grading and inspection, market news, and other information sources. Market prices and price analysis. Trade practices. Credit ratings, and regulation of trading (Perishable Agricultural Commodities Act). Farmer co-operatives. Marketing orders. Pesticides and food safety. Nutritional quality and nutrition marketing. Generic, brand, and private label advertising and promotion. International trade. Shipping point operations. Long distance transportation. Destination wholesale marketing and terminal markets. Food retailers and retailing. The foodservice industry. Direct marketing. Future prospects.
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