International business handbook
著者
書誌事項
International business handbook
(Haworth series in international business, no.1)
Haworth Press, c1990
大学図書館所蔵 全11件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
For those professionals who are currently involved in manufacturing, trading, banking, or service industries on a global level, or for those who are considering it, here is a book that clearly and succinctly informs you how to successfully perform in the international business arena. A group of experienced international business scholars and academicians, knowledgeable about the workings of international business practice, share valuable and insightful information on doing business in a variety of countries in the Americas, Eastern and Western Europe, the Middle East, and Asia. They discuss global trends, different regions and their consumer cultures and business customs, methods of entry, and global strategies. More specifically, you'll learn how the economic, physical, religious, sociocultural, political, legal, and technological environment of a country affects the international business climate there. You'll also find out about the various national controls on international trade that exist in countries around the world, international business opportunities, sources of information, and knowledgeable organizations and people to use as contacts and resources.
目次
Contents Foreword
Preface
Part 1: An Overview
Doing International Business: A Global Interview
Part 2: Doing International Business: Countries/Regions
Doing Business in the Andean Countries
International Influences Affecting Great Britain
Central America
China
Egypt: International Business Perspectives
West Germany
New Perspectives in East-West Business: The Case of Hungary
Israel
Japan
Marketing Opportunities in the Middle East
Poland
Romania: Opportunities and Challenges
Singapore
International Business Climate in Turkey
Business and Marketing Dynamics in the United States of America
Part 3: The Future
Epilogue
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