Fundamentals of marketing

Author(s)

• Etzel, Michael J.
• Walker, Bruce J.
• Stanton, William J.

Bibliographic Information

Fundamentals of marketing

William J. Stanton, Michael J. Etzel, Bruce J. Walker

（McGraw-Hill series in marketing）

McGraw-Hill, c1991

9th ed

• : pbk.

Note

Includes bibliographical references and index

Details

• NCID: BA11702943
• ISBN:
  • 0070609527
• LCCN: 90042292
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxiii, 668 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0093810X