Marketing and the computer

Author(s)

• Alderson, Wroe
• Shapiro, Stanley J.

Bibliographic Information

Marketing and the computer

editors, Wroe Alderson, Stanley J. Shapiro

Prentice-Hall, 1963

Note

Includes bibliographical references

Details

• NCID: BA11724403
• LCCN: 63007403
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xx, 443 p.
• Size: 23 cm
• Subject Headings:
  • LCSH : Operations research
  • LCSH : Marketing research