Advances in nonprofit marketing : a research annual

Author(s)

• Belk, Russell W.
• Semenik, Richard J.
• Bamossy, Gary J.

Bibliographic Information

Advances in nonprofit marketing : a research annual

editor, Russell W. Belk

JAI Press, c1985

• v. 1
• v. 2
• v. 3
• v. 4

Note

v. 4: editers, Richard J. Semenik and Gary J. Bamossy

Description and Table of Contents

Description

This fourth volume in the series covers such topics as using strategic groups to understand your industry and competition, vertical relationships among health care organizations, and the electronic group discussion - a new tool in higher education marketing.

Table of Contents

• Using strategic groups to understand your industry and competition - a study of hospitals, Deepika Nath
• vertical relationships among health care organizations - strategic options, Debra L. Scammon and Dan A. Fuller
• sustaining helping behaviour - a field test of empathetic, labelling and dependency appeals, Chris T. Allen et al
• from community workshop to professional theatre - audience development and the consumption of art, Annamma Joy and Clarence Bayne
• the electronic group discussion - a new tool in higher education marketing, Jeromee D. Williams et al.

by "Nielsen BookData"

Details

• NCID: BA11733732
• ISBN:
  • 0892322543
  • 0892326220
  • 0892328258
  • 1559383631
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Greenwich, London
• Pages/Volumes: v.
• Size: 24 cm