Modern marketing theory : critical issues in the philosophy of marketing science
著者
書誌事項
Modern marketing theory : critical issues in the philosophy of marketing science
South-Western Pub. Co., c1991
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注記
"SS62AA."
Includes bibliographical references (p. 449-478) and index
内容説明・目次
目次
Part One: Philosophy of Marketing Science. Introduction. The morphology of explanation. Explanation - issues and aspects. The morphology of scientific laws. Scientific laws - issues and aspects. Part Two: Philosophy of science - historical perspectives and current status. Natural philosophy and the rise of science from Plato to Hegel. The development of the discipline of philosophy of science - from classical realism to logical empiricism. The rise and fall of historical relativism in philosophy of science.
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