Discontinuities, value delivery, and the share-returns association : a re-examination of the "share-causes-profits" controversy
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書誌事項
Discontinuities, value delivery, and the share-returns association : a re-examination of the "share-causes-profits" controversy
（Report / Marketing Science Institute, no. 88-109）
Marketing Science Institute, c1988
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注記
On cover: Research Program, monograph
Includes bibliographical references (p. 57-64)