Discontinuities, value delivery, and the share-returns association : a re-examination of the "share-causes-profits" controversy

著者

• Anterasian, Cathy
• Phillips, Lynn W.
• Marketing Science Institute. Research Program

書誌事項

Discontinuities, value delivery, and the share-returns association : a re-examination of the "share-causes-profits" controversy

by Cathy Anterasian and Lynn W. Phillips

（Report / Marketing Science Institute, no. 88-109）

Marketing Science Institute, c1988

注記

On cover: Research Program, monograph

Includes bibliographical references (p. 57-64)

詳細情報

• NII書誌ID(NCID): BA11947645
• LCCN: 89109511
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, MA (1000 Massachusetts Ave., Cambridge 02138-5396)
• ページ数/冊数: 65 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415.122
• 件名:
  • LCSH : Market share -- Mathematical models
  • LCSH : Corporate profits -- Mathematical models
• 親書誌ID:
  • BA07416951