Discontinuities, value delivery, and the share-returns association : a re-examination of the "share-causes-profits" controversy

Bibliographic Information

Discontinuities, value delivery, and the share-returns association : a re-examination of the "share-causes-profits" controversy

by Cathy Anterasian and Lynn W. Phillips

(Report / Marketing Science Institute, no. 88-109)

Marketing Science Institute, c1988

Available at  / 4 libraries

Search this Book/Journal

Note

On cover: Research Program, monograph

Includes bibliographical references (p. 57-64)

Related Books: 1-1 of 1

  • Report

    Marketing Science Institute

    Marketing Science Institute

Details

Page Top