The theory of advertising : a simple exposition of the principles of psychology in their relation to successsful advertising

Author(s)

• Scott, Walter Dill

Bibliographic Information

The theory of advertising : a simple exposition of the principles of psychology in their relation to successsful advertising

by Walter Dill Scott

（The evolution of management thought, no. 39）

TMC Press, [1984]

Note

Reprint. Originally published: Boston : Small, Maynard, 1904

Includes index

• NCID: BA12004909
• Country Code: ja
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Osaka
• Pages/Volumes: xi, 240 p.
• Size: 23 cm
• Parent Bibliography ID:
  • BA0341962X