The dynamics of mass communication
著者
書誌事項
The dynamics of mass communication
McGraw-Hill, c1990
3rd ed
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注記
Includes index
内容説明・目次
内容説明
Presents a discussion of the many facets of mass communication. Coverage of the complex issues facing all the mass media is presented, analysing such areas as its theory, history, structure, economics, ethics, rules and regulations and social effects.
目次
- The nature and function of mass communication
- the print media
- the electronic media
- special mass media professions
- regulation of mass media
- mass media audiences
- the social impact of mass communication
- communication and the future.
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