A practical guide to behavioral research : tools and techniques
Author(s)
Bibliographic Information
A practical guide to behavioral research : tools and techniques
Oxford University Press, 1991
3rd ed
- : hardcover
- : pbk
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Note
Includes bibliographical references and indexes
Description and Table of Contents
- Volume
-
: hardcover ISBN 9780195067125
Description
This introduction to behavioural research methods has been designed for students of psychology, sociology and anthropology, and also for those in such fields as education, business, urban planning and architectural design, for whom the systematic study of behaviour is important.
Table of Contents
- Introduction to research: Multimethod approach
- Ethics in behavioural research
- How to do a literature review
- Observational Methods: Observation
- Behavioural mapping and trace measures
- Designing experiments: Experimentation
- Simulation
- Survey Design: Interview
- Questionnaire
- Attitude and rating scales
- Other Useful Research Procedures and Materials: Content analysis
- Personal documents and archival measures
- Case study
- Apparatus
- Standardized tests and inventories
- Sampling, Statistics, and Reports: Sampling
- Descriptive statistics
- Inferential statistics
- Calculators and computers
- Writing and reviewing a research report
- After the report.
- Volume
-
: pbk ISBN 9780195067132
Description
This authoritative, yet accessible book presents the principal techniques of empirical behavioral research through a practical hands-on approach. The text describes four major research methods: observation, experiment, interview, and questionnaire. Additional techniques and tools such as simulation, trace and archival measures, content analysis, and case study are also presented. An extensive and up-to-date chapter describes the process of library and background research. In addition to clarifying and demystifying research, the text extends the discussion to the ethics of research, dissemination of information, public presentation, and the art of writing journal articles. The writing style is lively and straightforward, and the authors include many updated examples. This new edition also features more information about work being done outside North America. The new edition features more information on work being done outside North America, and includes many updated examples. This is an invaluable reference for anyone who is engaged in behavioral studies.
Table of Contents
- Introduction to research: Multimethod approach
- Ethics in behavioural research
- How to do a literature review
- Observational Methods: Observation
- Behavioural mapping and trace measures
- Designing experiments: Experimentation
- Simulation
- Survey Design: Interview
- Questionnaire
- Attitude and rating scales
- Other Useful Research Procedures and Materials: Content analysis
- Personal documents and archival measures
- Case study
- Apparatus
- Standardized tests and inventories
- Sampling, Statistics, and Reports: Sampling
- Descriptive statistics
- Inferential statistics
- Calculators and computers
- Writing and reviewing a research report
- After the report.
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