Marketing management : analysis, planning, implementation, and control

Author(s)

• Kotler, Philip

Bibliographic Information

Marketing management : analysis, planning, implementation, and control

Philip Kotler

（The Prentice-Hall series in marketing）

Prentice-Hall, c1991

7th ed

• : pbk

Other Title

Marketing management : analysis, planning, implementation, & control

Note

Includes bibliographical references and indexes

Details

• NCID: BA12203610
• ISBN:
  • 0135524806
  • 0135634792
• LCCN: 90044468
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xxvi, 756 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA00314647