1990 AMA Winter Educators' Conference : marketing theory and applications

書誌事項

1990 AMA Winter Educators' Conference : marketing theory and applications

editors, David Lichtenthal ... [et al.]

American Marketing Association, c1990

タイトル別名

Marketing theory and applications

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注記

Held in Scottsdale, AZ, Feb. 24-27, 1990

"Volume 1."

Includes bibliographical references and index

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