1990 AMA Winter Educators' Conference : marketing theory and applications

Author(s)

• AMA Winter Educators' Conference
• Lichtenthal, David
• American Marketing Association

Bibliographic Information

1990 AMA Winter Educators' Conference : marketing theory and applications

editors, David Lichtenthal ... [et al.]

American Marketing Association, c1990

Other Title

Marketing theory and applications

Note

Held in Scottsdale, AZ, Feb. 24-27, 1990

"Volume 1."

Includes bibliographical references and index

Details

• NCID: BA12239709
• ISBN:
  • 0877572054
• LCCN: 89018420
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xi, 272 p.
• Size: 27 cm
• Classification:
  • LCC : HF5411
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing-research -- Congresses