Marketing research : an applied approach
Author(s)
Bibliographic Information
Marketing research : an applied approach
（McGraw-Hill series in marketing）
McGraw-Hill, c1991
4th ed
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Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of CIS, coverage of careers in marketing research, more real-world examples and a new software supplement with data on real marketing research studies.
Table of Contents
- Introduction to marketing research in marketing decision making
- determine research design and data sources
- develop the data collection procedure
- sampling plan and data collection
- data analysis and reporting research findings
- applications.
by "Nielsen BookData"