Strategies for international industrial marketing : the management of customer relationships in European industrial markets

著者

• Turnbull, Peter W.
• Valla, Jean-Paul

書誌事項

Strategies for international industrial marketing : the management of customer relationships in European industrial markets

edited by Peter W. Turnbull and Jean-Paul Valla

Routledge, 1989, c1986

注記

Bibliography: p. 301-305

Includes index

First published: Croom Helm, c1986

詳細情報

• NII書誌ID(NCID): BA1237646X
• ISBN:
  • 0415045924
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: 310 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF1009.7.E85
  • DC19 : 658.8/48
• 件名:
  • LCSH : Export marketing -- Europe -- Case studies
  • LCSH : Industrial marketing -- Europe -- Case studies
  • LCSH : Customer relations -- Case studies