Magnet marketing : the ultimate strategy for attracting and holding customers

書誌事項

Magnet marketing : the ultimate strategy for attracting and holding customers

John R. Graham with Steven J. Bennett

Wiley, c1991

大学図書館所蔵 件 / 10

この図書・雑誌をさがす

注記

Includes index

内容説明・目次

内容説明

Describes a marketing technique which intends to draw customers to a product or service. The authors demonstrate how this innovative approach reduces the negative effects of inefficient marketing techiques, such as price-cutting.

目次

  • Rethinking Two Old Professions
  • Challenging the Traditional Wisdom
  • Selling in the 1990s
  • Taking Stock
  • Telling Your Story
  • Meeting the Press
  • Reaching the Masses with Advertising
  • Getting Ahead Through Customer Education
  • Playing for Keeps
  • Marketing Professional Services
  • Surviving Through Marketing
  • Understanding the Sales Process
  • Making Sales Happen
  • Creating a Department of Customer Cultivation
  • Igniting the Engines of Change
  • Marketing in the 1990s
  • Index.

「Nielsen BookData」 より

詳細情報

ページトップへ