Designing a winning service strategy : [7th annual Service[s] Marketing Conference proceedings]

Author(s)

• AMA's Special Conference on Services Marketing
• Bitner, Mary Jo
• Crosby, Lawrence A. (Lawrence Allan)

Bibliographic Information

Designing a winning service strategy : [7th annual Service[s] Marketing Conference proceedings]

edited by Mary Jo Bitner, Lawrence A. Crosby

（Proceedings series / American Marketing Association）

American Marketing Association, c1989

Note

Includes bibliographical references and index

Details

• NCID: BA12407541
• LCCN: 88038392
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: vi, 113 p.
• Size: 27 cm
• Classification:
  • LCC : HD9981.5
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Service industries -- United States -- Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220