Testing a conceptual framework for consumer service marketing

Author(s)

• Bateson, John E. G.
• Marketing Science Institute

Bibliographic Information

Testing a conceptual framework for consumer service marketing

by John E.G. Bateson ... [et al.]

（Report / Marketing Science Institute, no. 78-112）

Marketing Science Institute, 1978

Note

Includes bibliographical references

Details

• NCID: BA12411593
• LCCN: 81144061
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: iii, 43 p.
• Size: 28 cm
• Classification:
  • LCC : HD9980.5
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing
• Parent Bibliography ID:
  • BA07416951