Organizing and implementing the marketing effort : text and cases

著者

• Cespedes, Frank V.

書誌事項

Organizing and implementing the marketing effort : text and cases

Frank V. Cespedes

Addison-Wesley, c1991

注記

Includes bibliographical references and indexes

• NII書誌ID(NCID): BA12606049
• ISBN:
  • 0201510448
• LCCN: 90000397
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Reading, Mass.
• ページ数/冊数: xiii, 818 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• 件名:
  • LCSH : Marketing -- Management -- Case studies
  • LCSH : Sales management -- Case studies