Attitude research at bay

Author(s)

• Attitude Research Conference
• Johnson, Deborah
• Wells, William D.
• American Marketing Association

Bibliographic Information

Attitude research at bay

edited by Deborah Johnson and William D. Wells

（Marketing research techniques series, No. 17）

American Marketing Assocication, c1976

Note

Includes bibliographies

• NCID: BA12634827
• ISBN:
  • 0877570787
• LCCN: 76024880
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: vii, 270 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Attitude (Psychology) -- Testing -- Congresses
  • LCSH : Consumers -- Congresses
  • LCSH : Marketing research -- Congresses
• Parent Bibliography ID:
  • BA04376001