Ideology and opinions : studies in rhetorical psychology
著者
書誌事項
Ideology and opinions : studies in rhetorical psychology
（Loughborough studies in communication and discourse）
Sage Publications, 1991
- : pbk
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内容説明・目次
内容説明
In this thought-provoking book, Billig presents major essays which develop and illustrate his rhetorical approach to social psychology. His position is that everyday thinking, including the holding of opinions, is of its essence both rhetorical and ideological. The very process of thinking is a process of argumentation and debate - with self, with others and with the ideologies inherent in the social stock of commonsense knowledge.
Following an elaboration of the theoretical basis and implications of his argument, the author demonstrates how a rhetorical perspective can be applied empirically. He explores the concept of prejudice, argumentation within the family, commonsense opinions about monarchy and the operations of ideology in both the very ordinary lives of the young right-wing and the extra-ordinary `rationalities' of fascist propaganda. The final chapter returns to broader themes of rhetoric and ideology. Billig offers a powerful critique of the current modern and postmodern interest in rhetoric and outlines his alternative vision of the `argumentative society'.
目次
Ideology, Rhetoric and Opinions
Thinking as Arguing
Social Representations and Rhetoric
The Very Ordinary Life of Young Conservatives
Arguments in Fascist Propaganda
The Concept of `Prejudice'
Rhetorical and Historical Aspects of Attitudes
The Case of the British Monarchy
The Argumentative Nature of Holding Strong Views
Politics and the Revival of Rhetoric
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