Consumption values and market choices : theory and applications

著者

• Sheth, Jagdish N.
• Newman, Bruce I.
• Gross, Barbara L.

書誌事項

Consumption values and market choices : theory and applications

Jagdish N. Sheth, Bruce I. Newman, Barbara L. Gross

South-Western Pub., c1991

注記

Includes bibliographical references (p. 175-210) and indexes

内容説明・目次

内容説明

This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing theory. Also included are sample questionnaires and instructions for various techniques of data analysis, which have been drawn from real-world contexts.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA1283958X
• ISBN:
  • 0538805633
• LCCN: 90019943
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cincinnati
• ページ数/冊数: vi, 218 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.2
  • DC20 : 658.8/342
• 件名:
  • LCSH : Consumer behavior
  • LCSH : Consumers' preferences