Strategy : seeking and securing competitive advantage

書誌事項

Strategy : seeking and securing competitive advantage

edited, with an introduction by Cynthia A. Montgomery and Michael E. Porter

(The Harvard business review book series)

Harvard Business School Press, c1991

大学図書館所蔵 件 / 80

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

What makes up an effective strategy? This collection of "Harvard Business Review" articles offers insight and practical advice from the leaders in the field: Michael Porter, Kenichi Ohmae, Steven Wheelwright, Gary Hamel, and C.K. Prahalad, among others. They show how advantage can and should be extracted from many sources, from marketing and joint ventures to financial analysis. Strategy provides managers with the best thinking available on how to make the critical decisions that determine business success. It is a "Harvard Business Review" book.

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詳細情報

  • NII書誌ID(NCID)
    BA13069513
  • ISBN
    • 0875842437
  • LCCN
    91012193
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Boston
  • ページ数/冊数
    xxiii, 475 p.
  • 大きさ
    25 cm
  • 分類
  • 件名
  • 親書誌ID
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