Strategy : seeking and securing competitive advantage
著者
書誌事項
Strategy : seeking and securing competitive advantage
(The Harvard business review book series)
Harvard Business School Press, c1991
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
What makes up an effective strategy? This collection of "Harvard Business Review" articles offers insight and practical advice from the leaders in the field: Michael Porter, Kenichi Ohmae, Steven Wheelwright, Gary Hamel, and C.K. Prahalad, among others. They show how advantage can and should be extracted from many sources, from marketing and joint ventures to financial analysis. Strategy provides managers with the best thinking available on how to make the critical decisions that determine business success. It is a "Harvard Business Review" book.
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