Changing marketing and marketing change : 1970 Spring Conference, abstracts of papers

Author(s)

• Borden, Neil H., Jr.
• Gale, Christopher
• American Marketing Association

Bibliographic Information

Changing marketing and marketing change : 1970 Spring Conference, abstracts of papers

edited by, Neil H. Borden, Jr., Christopher Gale

（Series / American Marketing Association, 31）

University Microfilms International, [1970]

Note

"1970 International Marketing Congress, March 30 - April 2, Muehlebach Hotel, Kansas City, Mo."

Facsim. of: Chicago : American Marketing Association, [1970]

Details

• NCID: BA13071286
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, MI
• Pages/Volumes: vi, 56 p.
• Size: 24 x 30 cm
• Parent Bibliography ID:
  • BA11802460